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sábado, 30 de abril de 2011

Angry Birds game is one of the applications successful in the world.

The little green piglets did not know what to expect. Without warning, the birds fell from the heights they destroy everything in its path. But this is no ordinary bird. These are angry or Angry Birds Birds.

Angry Birds game (where a fight against bird offended pigs stole their eggs) is one of the applications, or apps-most successful in the world.

Has been downloaded over 100 million times and is only part of a global industry-that-is expected to be worth over U.S. $ 30,000 million in 2015.

For its part, the online auction site eBay says that 15 million people worldwide have downloaded your app for iPhone in 190 countries and eight languages.

At the global level, every two seconds to purchase an item on eBay through its application.

What is an app?

An app is a program that is installed on a mobile device, whether phone or tablet, and can integrate the features of the gadget, like your camera or global positioning system (GPS).

You can upgrade to add new features over time.

The applications provide instant access to content without having to search the Internet and, once installed, you can usually access them without a network connection.

More and more companies are launching such programs to help customers find nearby restaurants, for example.

Research firm ABI Research says that in 2010 nearly 8,000 were downloaded apps million worldwide, representing a clear sign of its success.

A long process
However, creating them is expensive. A simple application can expend $ 32,000 and two months of work (also not expected to release a new technology that becomes obsolete).

This price is multiplied if you decide to throw for multiple operating systems. For example, an app designed for the iPhone will not work on Android and vice versa.

Then you have to pass the tests of the companies, like Apple, before starting to sell-even if it is free of charge in their virtual stores.

Once it reaches the shelves, then you have to compete with about half a million applications.

The process is restarted each time the operating system that is distributed is renewed and whenever it is intended to update the app.

Some companies will recommend to their customers, rather than developing applications, allocate resources for improved versions of their websites for mobile devices.

But the apps stay too long?

"We are seeing great advances in cellular and pages for many of the features found on a payment application, such as animation, are increasingly common in mobile web," he told the BBC Colin McCaffreym, technology company 2ergo mobile.

"It's hard to say that the applications will become disappointed when Apple has had thousands of million downloads in three years."

"Apple is pushing strongly apps, but at the same time Google is promoting the mobile web and I would not bet against Apple or against Google," says McCaffreym.

What does seem clear is that to attract new customers through a mobile device is becoming increasingly important.

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